Hendricks Gin Social CRM 2011

 LBi London (UK)

The Curiositorium gave Hendricks Gin a personality and attitude that reflected the values the brand wanted to uphold. Their interactive website, eccentric imagery and unusual tone helped deliver a strong message, reinvented their web presence. They were also able to extend their reach through social media and the creation of the Unusual Times site which helped to capture the spirit of the brand.

Connect myCommunity – Social CRM for nonprofits

Connect (US)

myCommunity provided a platform for non-profits and customers to connect with each other. The board of directors of were able to communicate news, industry events and expertise to connect members. A reliable arena was provided where users could discuss and solve their technology issues. The online community became a hub for discussion, education and advocacy.

Red Quest

Grape (Russia)

By developing a story users could relate to and giving them a purpose and the ability to make a difference, this became one of the most engaging gaming experiences. The unique mix of all media kept users interested and wanting more. The platform lived online, but team challenges were completed in the real world and eventually led to city-wide events and even created a few local celebrities.

BNP Paribas Ace Manager

TBWA Corporate, Paris (France)

Ace Manager was a challenging social banking game inspired by reality. This game helped attract new talent while contributing to the overall brand development of BNP Paribas worldwide.

McDonald’s US Monopoly Promotion

OMD (US)

M&M’s – Find Red

Proximity (Canada)

By placing large, red M&M’s in windows throughout Toronto and placing them in Google Street View, the first-of-its-kind digital treasure hunt was created. FindRed.ca allowed players to search and receive clues while QR code wild postings gave them the opportunity to unlock special clues. Foursquare check-ins were also used to get people closer to the hidden locations. Over 100 clues were delivered through various media to find 3 M&M’s and the winner received a Smart Car.

Toyota Fantasy Enhancer 2

Saatchi & Saatchi LA (US)

This campaign provided tools to enhance an already successful trend in order to reach the demographic Toyota was looking for, fantasy football enthusiasts. Some of the additions included Team Logo Creator, Smack Talk Generator and Football Card Maker. All content was shareable via all social networks and some of the tools allowed users to create custom videos that would run as banners on their league’s homepage, courtesy of Toyota.

LEGO Brick Thief

Pereira & O’Dell (US)

“The Brick Thief” unites and excite former LEGO kids to rediscover the brand once their children reach the “brick-building” age. LEGO CL!CK is devoted to creativity, innovation, and the moment when ideas just CL!CK. The mischievous and mustachioed Brick Thief is a man of good intentions, and an excellent creative problem-solver, if he can just borrow a few of your LEGO bricks.

Dulux Let’s Colour

Euro RSCG London (UK)

The Let’s Colour Project is a worldwide initiative and a collaborative call to action for Dulux, to transform grey spaces with colorful paint and to demonstrate the regenerative power of color. The project brought color to Brazil, France, the UK and India by galvanizing local communities to help paint schools, streets, homes and squares over a period of four weeks. Footage was shot and produced into a two-minute film, created a colorful social movement and became an overnight phenomenon.

A Day Made of Glass

Doremus (US)

The video depicts a family as they go about tomorrows day experiencing the diverse applications made possible by Corning Glass. It was meant to build awareness, advocacy and chatter among a niche audience.

Curiously Strong Awards

Evolution Bureau (US)

The Curiously Strong Awards approached Facebook trends in a very smart, honest way. Users could award their friends with golden tins based on their embodiment the various Facebook user archetypes provided by Altoids and allowed them to be immortalized on Altoids.com. The campaign made the Curiously Strong concept more relevant to today’s generation by making them part of the campaign.

Serenading Unicorn

Evolution Bureau (US)

15 original songs and music videos depicting the Serenading Unicorn and special guests were meant to sweeten your day. The videos spanned every music genre and tapped into the target’s sharing behavior, giving them a reason to celebrate a variety of occasions on their friend’s wall.

Thom Whips His Hair

Miami Ad School, Miami (US)

Newyorkson’s Thanksgiving

Beckmans College of Design (Sweden)

Balls of Pride

Miami Ad School, Brooklyn (US)

Vattenfall Energy Neighbor Dining

Miami Ad School Europe (Germany)

Berghs School of Communication (Sweden)

Danish School of Media and Journalism (DK)

Mango Audiobook

Miami Ad School Europe (Germany)

Grow a Little Foreign Man

Media Design School (NZ)

Dreaming in a Foreign Language

Media Design School (NZ)

Get a chance to use your passport with Mango Passport!

Hyper Island (Sweden)