Nir Refuah's Biography
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IsraelNir RefuahVP CreativeMcCann Digital Nir has 15 years experience in creating content & online web interaction. Founder & CEO of “Othello” -1 st Israeli social network for journalist and artists (1996-1998), Co-editor @ Tapuz portal and Head of content development @ Walla! communications. Since 2008 – guiding McCann Digital brands into the new world of Digital advertising and Social Media interaction.
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Bees developed a well coded communication system to make their collective intelligence greater than each individual’s one. Like bees, social media is all about collective communication which calls for a new marketing expertise. The Bees Awards reward this new expertise.
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