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United StatesMike McKayChief Creative Officer/PartnerEleven San Francisco Mike currently leads the creative department at Eleven Inc. in San Francisco. There, he helps shape ideas for Virgin America, Apple, Black Star Beer, and others. Previous to joining Eleven, Mike was the ECD at BBDO and Saatchi & Saatchi Los Angeles. Over the years, Mike has created numerous award-winning interactive and traditional work for a wide range of clients - most recently winning a Gold Cyber Lion for “Prius Goes Plural,” Best 140 Character Twitter Message at The Bees Awards, and two One Show Gold Pencils for the Toyota “Swagger Wagon” viral video, which generated 10 million views in just three weeks. Mike was also a creative director at Goodby, Silverstein & Partners, where he helped create “The Computer Is Personal Again” integrated campaign for HP. The campaign was named U.S. Campaign of the Year by Advertising Age. His Comcast “Rabbit” spot was named “the most awarded commercial for 2009” by Creativity Online. The commercial also received a D&AD Gold Pencil for copywriting. His diverse portfolio includes work on such brands as Apple, Netflix, Sony PlayStation, Comcast, HP, Budweiser, Häagen-Dazs, and Nissan. |
. Honoring best social media marketing executions of the year in order to promote expertise and ethics for a sustainable industry. |