Martin Drust's Biography

Germany

Martin Drust

Managing Partner
Kempertrautmann GmbH, Hamburg

Personal information:
Martin Drust has been making adverts for seventeen years using a number of different marketing channels - from brand films through to social media strategies. He has received many awards and is a member of the ADC. He is in charge of content/concepts, awards and human resources.

Expertise:
Conceptual design of media-neutral communication platforms. Managing all creative trades for complex multi channel campaigns. Process development for TTL structures. Coaching.

Teaching activities and jury panelist:
ADC Art Directors Club Germany, DMMA, Eurobest, Miami Ad School.

Responsible for:
Allianz, Audi, Commerzbank, Congstar, Deutsche Telekom, Mars, Payback, Philips, Porsche, Volkswagen (amongst others)

Employment:
Today > Managing partner at kempertrautmann change gmbh
01-10 > CD/ECD/MD at Tribal DDB Hamburg
99-01 > Founder and copywriter at DNS Agentur für direkte Markenkommunikation
98___ > German copywriter & creative consultant at Worldwriters London
96-98 > Copywriter at Team Direct/BBDO (now BBDO Proximity)
94-96 > Junior copywriter at M-S-B+K

BACK TO THE 2012 JURY

Bees developed a well coded communication system to make their collective intelligence greater than each individual’s one. Like bees, social media is all about collective communication which calls for a new marketing expertise. The Bees Awards reward this new expertise.