Thailand

Jiravara Virayavardhana

A veteran communications consultant with over 15 years experience at Ogilvy Group in Thailand, Jiravara has had extensive experience in 360? communications and internal training. She was appointed the Managing Director of Ogilvy Public Relations Worldwide, Thailand, in September 2008.

Jiravara has insightful understanding and skills in all arts of communications, ranging from public relations, advertising, direct communications, digital influence and consumer events. She has great experience in handling various blue chip international and local clients across industries, from consumer goods, food and nutrition, and retail, to health, fashion, IT and corporate communications, as well as initiating collaboration with government agencies and NGOs.

Prior to joining Ogilvy, Jiravara started her career in the advertising industry at Euro RSCG. She later joined Ogilvy in 1995 as an account executive. With her outstanding performance and out-of-box thinking, she was soon promoted as Business Director and appointed as key handler for key O&M high profile accounts. By 2008, she was strategically appointed the Managing Director of Ogilvy Public Relations Worldwide, Thailand with aim to incorporate her passion, creativity and strong industry insights into driving the PR business forward.

Moreover, Jiravara was also in charge of heading the digital influence arm for Ogilvy PR in Thailand. During the past year alone, she has successfully launched “360 Digital Influence” unit and made Ogilvy PR the first PR agency to offer full-scale Digital PR services, manned by a team of digital experts. By end of 2011, all Ogilvy PR staff have mastered their “Digital White Belt” training. Successful digital influence case studies developed by Ogilvy PR Thailand team include Unilever, dtac, BOI and YUM Restaurant.

Jiravara is a contributing writer for a leading Thai women’s magazine and published a book about how to become a successful employee. She regularly lectures on communications and management at Rangsit and Bangkok universities.

Jiravara holds Bachelor’s Degree in Communication Arts from Chiang Mai University, and a Master’s Degree in Management from University of Auckland.