James McKay's Biography

South Africa

James_McKay

Managing Director
Quirk Cape Town

James McKay has a Bachelor of Journalism & Communication and Masters Degree in Political Philosophy from Rhodes University. He has more than 10 years of advertising and marketing experience in full service agencies (Ogilvy & JWT).His total marketing experience covers: Brand Strategy & Positioning, ATL, Shopper, Experiential, CRM and Digital.

Social Media and what the “social web” offers are a specific passion – with a focus on how brand building is achieved in a digital world. James is inspired by the context of “the user” and agency-models of the future - especially Quirk's.

BACK TO THE 2012 JURY

Bees developed a well coded communication system to make their collective intelligence greater than each individual’s one. Like bees, social media is all about collective communication which calls for a new marketing expertise. The Bees Awards reward this new expertise.