Toshiya Fukuda's Biography
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Toshiya Fukuda CEO 777interactive Japan Toshiya Fukuda started his career in mass media advertising in a Japanese ad agency, Hakuhodo Tokyo. And, in 1996, he decided to change his business field from older media to networked media and moved to an interactive creative division. Since then, he has worked energetically to innovate ad communication in his own style. In 2003, he founded a creative directors' unit, 777interactive in Tokyo. "We love changes." Our team members has developed ads, sites and interactive devices seeking every time for something new in an ad field where market is changing, media is changing and communication is changing rapidly. Over his career, he has won many awards including D&AD, Cannes, One Show, NY ADC, London International and Webby Awards.
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Bees developed a well coded communication system to make their collective intelligence greater than each individual’s one. Like bees, social media is all about collective communication which calls for a new marketing expertise. The Bees Awards reward this new expertise.
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