Sam Flemming's Biography

Sam Flemming

Founder & Chairman
CIC
China

Sam Flemming is founder and Chairman of CIC, the first and foremost provider of social business intelligence in China. Sam has been an important figure in China's digital (r)evolution for over 14 years, starting with Chinapay.com, the first online payment platform in China.

Since founding CIC in 2004, he has steered the company into position as both thought and market leader. Utilizing patent pending technology, CIC’s tools and professional services have been helping businesses such as L’Oreal, Pepsi and Nike convert the ‘chatter’ from the world’s largest, most active, complex and fragmented digital market into superior business performance.

Sam has been interviewed and quoted extensively on topics related to Chinese digital culture, social media and the Internet by a host of worldwide media sources, including Businessweek, The Wall Street Journal, NPR and Bloomberg TV. He is also a frequent speaker at renowned branding and marketing events throughout the world, such as Open Web Asia , The Economist's Branding Roundtable, TEDx , SXSW and Ad Tech. In addition to these appearances, Sam also hosts the Interactive China series on iTV Asia and is a frequent contributor to industry publications such as Ad Age China. Sam is highly respected by China's Internet industry experts and is considered the leading pioneer of IWOM in China. His blog is regarded as a "must read" source for timely information on IWOM, PR and Internet marketing in China. Sam is co-author with CIC CEO Daisy Zhang of forthcoming book Social Media and Marketing in China: Making Sense of the Buzz

MEET THE OTHER MEMBERS OF THE 2011 JURY

Bees developed a well coded communication system to make their collective intelligence greater than each individual’s one. Like bees, social media is all about collective communication which calls for a new marketing expertise. The Bees Awards reward this new expertise.