John developed and heads up the 360° Digital Influence team - Ogilvy’s global, digital word of mouth marketing practice designed to manage brands at a time when anyone can be an influencer and we are all influenced in new ways. With team members in over 27 countries, 360° Digital Influence is the world’s largest, award-winning network of social media strategists. John has developed and executed enterprise social media strategy for the Ford Motor Company that won a Silver Lion at Cannes and the recent Facebook launch of the Ford Explorer. John and his team have designed integrated social media strategy and programs for B2B and B2C businesses as diverse as Unilever, American Express, DuPont, LG and Lenovo.

John is a Web 1.0 graduate. As Creative Director at Discovery Communications, he transformed a single web site into 14 Web communities and services from DiscoveryKids.com to Animalplanet.com and more. In the early nineties, when interactive television was imminent, John headed up the creative studio for the joint ITV venture between Viacom and AT&T.

Currently, John serves as past president of the Word of Mouth Marketing Association. He teaches graduate studies in Digital Influence at Johns Hopkins University.

His blog is: The Digital Influence Mapping Project - http://johnbell.typepad.com
His twitter name is : jbell99