Eva Van den Bulcke's Biography
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Eva Van den Bulcke Co-Creative Director & Partner Sid Lee Canada Eva Van Den Bulcke is a passionate, hands-on Creative Director and Partner who has been with Sid Lee since 1998. Eva's creative direction and vision have attracted not only the respect and admiration of colleagues and clients, but helped her become one of the most awarded art directors in Canada: PCM Awards, Marketing Awards, Applied Arts Awards, Grafika magazine, New York Film Festival and Cannes Lions. She was also recognized by Marketing Magazine as one of the Top 30 Under 30 and La Presse called her one of the Six Women Who Move Quebec. Eva is dedicated to every part of the creative process including strategic planning, casting the right creatives and continually challenging the work as it goes from brief to its first public appearance. Eva brings a unique international flavour to Sid Lee's already very European-American hybrid advertising culture. Born in Belgium, Eva moved to Canada when she was nine and later graduated from Université du Québec à Montréal (UQAM) in graphic design and studied photography at Concordia University. She worked in Paris for Anatome after graduation, despite an offer from Diesel (now Sid Lee) and later worked in Amsterdam for Strawberry Frog. One of her designs for the European Union won a prize and she was invited to present it at the European Parliament in Brussels. Eva speaks five languages including French and says that Montreal's French connection makes it well-positioned for creative and cultural innovation. Eva returned from Europe to work at Sid Lee in Montreal to be part of a bold and adventurous creative team. The fact that Sid Lee has the guts to invite other creative mediums into the conversation including architects, TV, interactive and more has always inspired Eva. She enjoys being part of a team that values all aspects of a brand's emotional and environmental experience from architecture to advertising to online. Eva is always thinking about the future. As Sid Lee expands further internationally in the next few years, she's playing a big part in talent exploration. Five years ago no one would have been aware of creatives from all over the world but the internet and social media are changing this. As Sid Lee grows, Eva will employ her passion for team-building and diplomatic dynamics to assemble the best-suited teams for each project. Eva thinks there's a lot to be learned from youth and students. She has served on several awards juries and even lectures at UQAM in order to meet fresh talent and to be exposed to new trends. When Eva isn't coming up with incredible campaigns for international brands, she indulges in both photography and film. In 2004 she took photos of people as they slept, printed them on pillows and sold the collection called Schlof with the help of the Sid Lee Collective. When she has more time, she enjoys film direction and production. Eva's award shelf holds the following:
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Bees developed a well coded communication system to make their collective intelligence greater than each individual’s one. Like bees, social media is all about collective communication which calls for a new marketing expertise. The Bees Awards reward this new expertise.
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