David Rosenberg's Biography

David Rosenberg

Director of Emerging Media
JWT New York
USA

David Rosenberg is the Director of Emerging Media at JWT in New York and has been with the agency for five years. David's group focuses on marketing strategy and the development of social media, mobile and gaming programs for global and national roster clients including Microsoft, Nestle, Cadbury, Bloomberg, Macys and more. Further JWT responsibilities include developing partnerships, integrated programs and branded communities including the Clio and Effie winning and Emmy nominated, Domino's Pizza and eBay program 'Anything Goes' and award winning social communities for Stride Gum.

In addition, David constructed the marketing wire frame for 'The Nursery', a JWT creative incubation and experimentation lab that produced original animation content in order to aggregate audiences on and offline. David served on the Emmy Awards nominating committee for the National Television and Arts and Sciences - Technology and Engineering category. He also served as a presenter at the Emmy Awards Ceremonies in 2007 and 2008.

David currently sits on the WPP Social Media Committee and contributes to JWT new business initiatives and has lead corporate programs including a viral program that launched in partnership with The Huffington Post. David is frequently quoted in the press, has been published in MediaWeek and is a regular conference speaker at events including Advertising 2.0, Mixx, PSFK, the Mobile Upfronts, AdWeek Media and others.

David has been an invited attendee to the Digital-Life-Design Conference in Munich for the past three years. Prior to JWT, David lived and worked in San Francisco for eight years and finished up as Account Director on Electronic Arts' flagship brand EA Sports for Odiorne Wilde Narraway + Partners/See Advertising.

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