Andrei Anischenko's Biography
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Andrei Anischenko CEO Grape Russia Andrei joined Grape in 2008 after founding his own agency in 2002 that was acquired by mediaholding RBC in 2005. Andrei graduated Moscow State University in 2003 and with a PhD in 2005. Today Grape is the leading independent digital agency in Russia with 60+ people. Grape was the first agency to make digital strategies in Russia. Digital Newsletter (started in 2009) with the latest trends is a monthly digest for 500 clients and partners. Grape is most famous for branded community for AXE (Unilever, 200+thousand users), Sabmiller and social media dept. Biggest clients - Unilever, MTS, SabMiller, JTI, Reckitt Benkiser. Grape is the first company from eastern Europe to join SoDA (Society of Digital Agencies).
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Bees developed a well coded communication system to make their collective intelligence greater than each individual’s one. Like bees, social media is all about collective communication which calls for a new marketing expertise. The Bees Awards reward this new expertise.
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