Nominee Announcement on May 20, 2013, Midnight!
The Bees Awards - 1st international social media marketing awards - are holding their 4th Edition. Entries are now closed. Thank you to all participants. Nominees will be announced on May 20, 2013 at midnight PST. Winners will be announced online on May 31, 2013 on this website.
The Bees Awards are an online competition. Entries will be judged over 20 specialized categories by an international jury of 20 renowned professionals. Student work will be reviewed by a group of leading recent graduates and 2 senior professionals.
On behalf of The Bees Awards team, we would like to thank all 2012 nominees, participants and sponsors. We received an outstanding amount of social media work from over 40 countries and we look forward to celebrating an even stronger year in 2013.
Congratulations to all 2012 nominees & winners! To view 2012 nominees and winners details click here.
2012 Winners & Nominees List
Best Use of Micro-Blogging Platform
| Citroën DS5 Twitter Race | Euro RSCG Amsterdam | Netherlands |
| Nike Black Mamba | R/GA | United States |
| Nike EPIC | R/GA | United States |
| WINNER : Twitter Army | Joe Public | South Africa |
Best Use of Social Media Platform
| Drugs Set Your Timeline | Mccann Erickson, tel-aviv | Israel |
| Ford Focus - DIY Zlaty rucicky | Mindshare | Czech Republic |
| R/GA The Social Interview | R/GA | United States |
| WINNER : The Generous Store by Anthon Berg | Robert/Boisen & Like-minded | Denmark |
| Ariel Fashion Shoot | Saatchi & Saatchi / MSL Nordic | Sweden |
Best Use of Mobile
| Showtime’s The Franchise Fan Cave Catch | OMD | United States |
| WINNER : Carling Black Label - Be the Coach | Ogilvy Cape Town | South Africa |
| Defy the darkness | Jung Relations | Sweden |
Best Use of Alternative Tools
| Nog Pong 2 | Saatchi & Saatchi LA | United States |
| Keep The Meter Running | Bennett Austin based on work at Miami Ad School | United States |
| WINNER : Ariel Fashion Shoot | Saatchi & Saatchi / MSL Nordic | Sweden |
Best Use of Ad Banners on Social Media Platform (NEW!)
| Klipdrft and Cola - Ngena Facebook Fan Growth | Quirk (Pty) Ltd | South Africa |
| WINNER : EA Battlefield 3 YouTube banner | Scholz & Volkmer GmbH | Germany |
Best Use of Analytic Tools
| WINNER : The Camry Effect | Saatchi & Saatchi LA | United States |
| Barcel Play | MPGMC | Mexico |
Best Engagement with Customers
| Prius Goes Plural Campaign | Saatchi & Saatchi LA | United States |
| WINNER : Quicar – The Volks-Campaign | kempertrautmann gmbh | Germany |
| The Generous Store by Anthon Berg | Robert/Boisen & Like-minded | Denmark |
| Ariel Fashion Shoot | Saatchi & Saatchi / MSL Nordic | Sweden |
Best Relationship with Blogs
| WINNER : Prius Inspired Bike | Saatchi & Saatchi LA | United States |
| Microsoft Lync Test Drive | Microsoft | United States |
| Danone Activia “Healthy habits” | STANDOUT | Romania |
Best Reputation Management
| 100 Cars for Good | Saatchi & Saatchi LA | United States |
| WINNER : Ideas for Good Campaign | Saatchi & Saatchi LA | United States |
Best Crisis Management
| WINNER : “Like This”: American Airlines Responds Socially to Alec Baldwin Incident | Weber Shandwick | United States |
| McDonald’s China 315 Crisis Management Leveraging Social Media | Slam PR | China |
Best Social CRM
| Compass Visa Social CRM campaign | Media Contacts Hong Kong | Hong Kong SAR China |
| WINNER : eBay India Wins With Social CRM | MSLGROUP | India |
Best Branded Viral Video
| Yaris - It's a Car! | Saatchi & Saatchi LA | United States |
| WINNER : Go Beyond the Cover | Agence Tuxedo | Canada |
| YouTube Interventions | Ogilvy Cape Town | South Africa |
| K-Swiss MFCEO Funny or Die | 72andSunny | United States |
Best Marketing Within Social Games
| WINNER : Gears Of War 3- Butcher Shop | MacLaren McCann | Canada |
| Sobe Try Everything Challenge | OMD | United States |
| Ariel Fashion Shoot | Saatchi & Saatchi / MSL Nordic | Sweden |
Best use of Geo-Location for Social Media Marketing (NEW!)
| WINNER : MasterCard Food Truck Feast | R/GA | United States |
| McDonalds – Kung Fu Panda II | Slam PR | China |
Best use of App for Social Media Marketing (NEW!)
| Heineken Music Matcher | TBG Digital | United Kingdom |
| FedEx Shazam the Super Bowl | OMD | United States |
| WINNER : Tweet-a-Beer | tenfour | United States |
| Durex - Get in Sync Game | Euro RSCG London | United Kingdom |
Best Tool or Technology for Social Media Marketing (NEW!)
| WINNER : Network Against Breast Cancer | Contrapunto Barcelona, S.L. | Spain |
| Kraft Drives Offline and Online Word-of-Mouth Buzz with 10,000 House Parties | House Party | United States |
| VO5 - Pliktisijiteur Pageant iAd | Euro RSCG London | United Kingdom |
Best Student Work
| Spotify Jukebox | Miami Ad School | Canada |
| Amazon Kindle_Story Maker | Miami Ad School | United States |
| WINNER : Keep The Meter Running | Miami Ad School | United States |
| Hire Us Or We'll Marry Each Other | Miami Ad School | United States |
| Visit Japan - Post from Japan | Berghs School of Communication | Sweden |
Best Social Media Marketing Theory
| Mass media to mash media | Prime | Sweden |
| WINNER : Love (and Sex) in the Age of Social Media | Euro RSCG Worldwide PR | United States |
Best Innovation
| WINNER : Drugs Set Your Timeline | Mccann Erickson, tel-aviv | Israel |
| Tweet-a-Beer | tenfour | United States |
| Haikus For Humbugs | G2 San Francisco | United States |
Best Copywriting
| Yaris - It's a Car! Campaign | Saatchi & Saatchi LA | United States |
| WINNER : K-Swiss: MFCEO | 72andSunny | United States |
Best Art Direction
| Bokeh & Art on Valentine (Samsung NX Lens) | inmD | South Korea |
| United Colors of Benetton - UNHATE | Fabrica / 72andSunny | Italy / Netherlands |
| WINNER : Go Beyond the Cover | Agence Tuxedo | Canada |
Best Campaign
| United Colors of Benetton - UNHATE | Fabrica / 72andSunny | Italy / Netherlands |
| cafe scandinavia | saatchi and saatchi fallon tokyo | Japan |
| Go Beyond the Cover | Agence Tuxedo | Canada |
| Chevrolet Super Bowl XLVI Campaign | Big Fuel | United States |
| WINNER : K-Swiss: MFCEO | 72andSunny | United States |
Agency of the Year
| WINNER : Saatchi & Saatchi Los Angeles | Saatchi & Saatchi LA | United States |
| MWW Group | MWW Group | United States |
| 360i | 360i | United States |
Bees Team Recognition
| ROYAL JELLY : United Colors of Benetton - UNHATE | Fabrica / 72andSunny | Italy / Netherlands |
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Bees developed a well coded communication system to make their collective intelligence greater than each individual bee. Like bees, social media is all about collective communication which calls for a new marketing expertise. The Bees Awards reward this new expertise.
International participation
Afghanistan 
Argentina 
Australia 
Belgium 
Bulgaria 
Brazil 
Canada 
Chile 
China 
Colombia 
Czech Rep. 
Germany 
Denmark 
Spain 
Finland 
France 
Great Britain 
Georgia 
Hong Kong 
Indonesia 
Hungary 
Ireland 
Israel 
India 
Italia 
Japan 
South Korea 
Mexico 
Malaysia 
Neatherlands 
New zealand 
Peru 
Philipines 
Poland 
Portugal 
Quatar 
Romania 
Russia 
Sweden 
Singapore 
Slovakia 
Thailand 
Turkey 
Taiwan 
Ukraine 
UAE 
USA 
Venezuela 
Vietnam 
South Africa  |
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