Ben Winkler's Biography

United States

Ben Winkler

Ben leads OMD’s 200+ digital-marketplace experts in the U.S. He also drives OMD's "Digital@the Core" initiative, effectively doubling down on digital by infusing digital expertise into every aspect of media strategy, planning and buying. From social and mobile, to search and data analytics, he charges his teams to find the lucrative intersection of consumer behavior and business impact.

A 12-year expert in digital media, Ben made the jump to interactive from traditional media in the late ‘90s. He joined OMD in 2011 after two years at IPG’s Initiative, where he served as SVP, Director of Digital and oversaw interactive marketing efforts and digital programs for clients that included Verizon, Bayer, USAA and Hitachi. Prior to Initiative, Ben spent five years at The Martin Agency, where he was VP/director, interactive media.

Ben is a member of the 4A's Digital Marketing Committee and helped architect the AAAA/IAB Terms & Conditions. He has served on multiple digital-industry panels and has been quoted in The New York Times, The Wall Street Journal and BusinessWeek.