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2011, Jan 23 Social Media Marketing Recognized As A Worldwide Phenomenon By The 2011 Jury Of The Bees Awards
2010, Dec 16 Call For Entry Starts on Jan 24, 2011 with 8 New Categories

Social Media Marketing Recognized As A Worldwide Phenomenon By The 2011 Jury Of The Bees Awards

22 World Leading Professionals Will Judge Excellence in the Fast Growing Social Media Marketing Industry

SAN FRANCISCO, CALIFORNIA, January 24, 2011 – The Bees Awards, the first international social media marketing awards for communication professionals, reveal today their esteemed 2011 jury panel members. The event will once again award winners in over 23 specialized categories, including 8 new categories in the fast paced social media marketing world. The ceremony will be held at the Legion of Honor in San Francisco on May 3, 2011 at 7pm and will be live-streamed over the Internet.

One-fifth of the planet is using social media platforms. That new reality calls for a new expertise. “13.5% of all Internet users are from North America*. Social Media Marketing is not a matter of one country, one language or few companies. It is happening everywhere on the planet, in every language” according to Cara Drolshagen, Co-Founder and Vice-President of The Bees Awards. “As testament that social media is a worldwide phenomenon, Bees Awards received entries from 21 countries across 5 continents in 2010. 4% of these entries came from large brands such as Ikea, Old Spice and Toyota. Social Media Marketing is serious business and it’s growing faster each day”.

* Source: Internet World Stats, June 30, 2010

The 2011 Jury announced today is composed by the following well renowned professionals from 15 different countries:

The 2011 Jury
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Andrei Anischenko CEO Grape (Russia)*
David Armano SVP Edelman Digital (USA)
David Leonard President & COO DDB (Canada)**
David Rosenberg Director of Emerging Media JWT New York (USA)
Dean McBeth Sr. Digital Strategist Wieden+Kennedy Portland (USA) !**
Désirée Maurd Creative Director & Partner Prime (Sweden)**
Ellen Hou Head of Planning TBWA (China)
Eric Mergenthaler CEO Havas Media (Mexico)
Eva Van den Bulcke Co-Creative Director & Partner Sid Lee (Canada)
Gitanjali Sriram Founding Partner Naked Comm (India)
Katharina Lohse CEO McCann Erickson (Switzerland)
Mike Geiger Chief Digital Officer & Partner Goodby, Silverstein & Partners (USA)
Ottavio Nava CEO We Are Social (Italy)
Rob Hill Group Head of Strategy Ogilvy Cape Town (South Africa)
Sam Flemming Founder & Chairman CIC (China)
Toshiya Fukuda CEO 777interactive (Japan)*
Yogev Reinhold Chief of International Division Publicis E-dologic (Israel)**
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The 2011 Student Jury
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Niklas Frings-Rupp Unternehmensinhaber Miami Ad School Europe (Germany)
Carlos Vazquez Principal Dichotomy Consulting (USA)
Peter Kamstedt Program Director Berghs School of Communication (SE)
Kate Humphries Course leader Media Design School (New Zealand)
Zorica Micic Student Last year student winner (Bosnia)**
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* 2010 Nominee
** 2010 Winner
! 2010 Royal Jelly
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Call For Entry Starts on Jan 24, 2011 with 8 New Categories

The Bees Awards are pleased to announce that professionals from all around the world can submit their best work at http://beesawards.com/bees/entry starting Monday, January 17, 2011.

8 New categories have been added from last year:

  1. Best 140 Characters Message (SMS, Tweet)
  2. Best Use of Micro-Blogging Platform
  3. Best Use of Social Media Platform
  4. Best Use of Mobile
  5. Best Relationship with Blogs
  6. Best Crisis Management (NEW!)
  7. Best Reputation Management (NEW!)
  8. Best Engagement with Customers (NEW!)
  9. Best Use of Alternative Tools
  10. Best Use of Media Press Room
  11. Best Social CRM
  12. Best Marketing Within Social Games (NEW!)
  13. Best Branded Viral Video (NEW!)
  14. Best Student Work
  15. Best Student Brief (NEW!)
  16. Best Social Media Marketing Theory (NEW!)
  17. Best Use of Analytic Tools (NEW!)
  18. Best Innovation
  19. Best Copywriting
  20. Best Art Direction
  21. Best Campaign
  22. Agency of the Year
  23. Client of the Year

Read all the category details and the rules and criteria before to submit. The Bees Team is looking forward for your participation.


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