The Bees Awards 2011 Nominees – Best of Social Media Marketing
After receiving 3 times the numbers of entries expected, The Bees Awards are happy to announce the 2011 Nominees.
For their 2nd Edition, The Bees Awards received entries from 33 countries (21 had participated on the 2010 edition).
The quality of work this year was extremely impressive which made the judging quite interesting for our 20 world experts. The list of nominees announced today represents work that is considered exceptional.
Scroll down to see the work from all of our outstanding nominees in all 23 categories. Winners will be announced during the Awards Ceremony.
Regardless of nomination, we invite you to join us at the Awards Ceremony to catch a glimpse of some of the best examples of Social Media Marketing for the second year in a row:
Award Ceremony-May 3, 2011
Annual Seminar 9:30am-5:30pm More information.
1. Best 140 Characters Message (SMS, Tweet) (Nominees)
Unfortunately, we did not receive entries that met the requirements for this category.
2. Best Use of Micro-Blogging Platform (Nominees)
 |
Toyota Shareathon Saatchi & Saatchi LA (US) This campaign used the power of sharing to make the process of buying a car a more social experience. Twitter users were rewarded for simply sharing their upcoming purchase plans with their friends. The tweet was then transferred into a $500 certificate redeemable when buying or leasing a new Toyota. The results showed the true power of social media. The Toyota website received 500,000 more visits and 57% of the coupons were use by first time Toyota owners. |
 |
The Chinese Forest Gump: Canon’s 2010 Beijing International Marathon Weber Shandwick (China) Canon’s partnership with the real-life Chinese version of Forest Gump took micro-blogging to a new level. The Chinese runner embodied their campaign message, “Delighting You Always”, and he began creating posts on the Sina-blog. His posts became so popular that Canon created an official account to handle the overflow (6,877 followers in 3 weeks). His popularity had such an impact that he was invited to run in the marathon which then created even more buzz by spilling over into other traditional media outlets. |
 |
New Ford Fiesta: Pre Launch through Twitter Wunderman Buenos Aires (Argentina) With 5 days and few resources, this campaign turned the New Ford Fiesta into a new mobile TV stage. One of the most popular twitter users in the country became the host of live interviews with local celebrities inside the car. People could follow from their cell phones and computers which allowed them access to the car before it even hit dealerships. |
 |
“Brand Friend”: IKEA’s Microblog in China MSLGROUP (Singapore) By creating a personality for the IKEA brand, this campaign made the company more accessible to customers. The microblog became a place were people could interact directly with the brand and where IKEA could better understand their customers and as a result provide better assistance. The campaign also provided valuable information to help the company improve their customer relations so they could increase satisfaction and loyalty. |
3. Best Use of Social Media Platform (Nominees)
 |
Facebook Polling Place Locator Involver (US) By providing information about where to vote and giving users the option to state whether or not they had voted, Facebook was able to chart real-time information. This resulted in the ability to make predictions on the outcomes of races that could compete with traditional news. Voting became an interactive experience through status updates, “likes” and more, thus making it one of the most successful Facebook projects to date. |
 |
YouLive Prime (Sweden) By taking the aspects of a live show and transferring those characteristics to a digital forum, YouLive made digital streaming more interactive and increase the relevance of one of the biggest music awards for the people of Sweden, “Rockbjörnen.” 7 digital concert events were created and a dialogue was developed between performers and their fans. The site attracted 44,000 unique visitors from 63 different countries for 105 minutes, making it the biggest festival in Sweden in 2010. |
 |
Nightlife Exchange Project JWT New York (US) By collecting information about nightlife experiences people seek around the world, this campaign began with a conversation, then quickly made it a reality. The Nightlife exchange brought popular events across the world to a new location and allowed viewers to follow the journey on MTV as they carefully recreated the events. It involved customer involvement and co-creation so this was their event and they could be part of it from start to finish. |
 |
Curiously Strong Awards MSLGROUP (Singapore) The Curiously Strong Awards approached Facebook trends in a very smart, honest way. Users could award their friends with golden tins based on their embodiment the various Facebook user archetypes provided by Altoids and allowed them to be immortalized on Altoids.com. The campaign made the Curiously Strong concept more relevant to today’s generation by making them part of the campaign. |
 |
Fiat Mio AgênciaClick Isobar (Brazil) This campaign documented the creation of the first ever crowd sourced car. It allowed product users to help shape the future of the industry and provided a forum for engaged dialogue. It was the perfect mix of creative collaboration between brand and consumer and reached 17,000 people from 160 countries. |
 |
Ford Explorer: Reinventing the Reveal Ogilvy PR Worldwide (US) This campaign revealed the history of the Ford Explorer in an inspirational and informative way. A video reveal was provided just for Facebook fans that made the car more relevant to the 21st century and in a sense made something old, new again. Fans were able to see the car before anyone else and gained insight into the values the team at Ford make a huge effort to uphold. |
4. Best Use of Mobile (Nominees)
 |
Red Quest Grape (Russia) By developing a story users could relate to and giving them a purpose and the ability to make a difference, this became one of the most engaging gaming experiences. The unique mix of all media kept users interested and wanting more. The platform lived online, but team challenges were completed in the real world and eventually led to city-wide events and even created a few local celebrities. |
 |
Happy Star Rewards Mobile Application 72andSunny (US) This mobile application allowed users to get instant savings just by checking in to Carl’s Jr. locations. The application honed in on users’ habits and rewarded them. A “Check-in” allowed users to spin the wheel of awesome and win food and other prizes. Each user was given 30 minutes to redeem the coupon and then given the option to share on Facebook and twitter. |
 |
Sweet Talk Evolution Bureau (US) This iPhone app made Juicy Fruit relevant and essentially put Juicy Fruit back into peoples’ mouths. Not only did people download the application and become instant fans on Facebook, they made it viral by uploading videos on Youtube offering even more praise and reach for the application. |
 |
Tubes: Muscle Machine iPhone App 72andSunny (US) This application featured an iconic character who embodies a pop culture anti-hero. He was then pitted against some of the most well-known professional athletes in order to communicate the performance technology of K-Swiss shoes while making the brand relevant to the target market. Online sales increased and the brand was even referred to as the “shoe brand with the biggest buzz” according to Footwear News. |
5. Best Relationship with Blogs (Nominees)
 |
AppWizard – The Blog Shock Wenderfalck (Sweden) |
 |
dtac iPhone 3Gs: Bloggers’ Alliance Ogilvy Public Relations Worldwide (Thailand) |
 |
Microsoft’s Geek Network JWT New York (US) By connecting with IT decisions makers and talking with them (not at them), Microsoft was able to gain their respect by enriching the conversation. They coined the term Brand Journalism and used social media to publish in places where crucial decision-making happens live. They monitored the conversation of bloggers and readers in the Geek Network and entered discussions at certain peaks in order to clear up any misconceptions about the brand. Their involvement led to even more discussions and debates among their new audience and made them more than just a brand, in fact the news they provided was now a crucial part of the conversation. |
 |
Pretty Little Secret Keepers The Walt Disney Company (US) An interactive game using smartphones developed to drive viral conversation around the launch of Pretty Little Liars. The game put bloggers in the shoes of the characters and provided phones with photos, emails and instructions on how to proceed. The phone became the central tool in the game and required bloggers to ask their followers for help due to the one-day time limit to complete many o the tasks. This had never been done before and to this day, the bloggers who participated in the game still blog about the current episodes. |
 |
Johnnie Walker Walks the Talk in China Ogilvy Public Relations Shanghai (China) This campaign revolved around a social debate about what progress meant in China thus leveraging China’s flourishing social media scene. This positioned Johnnie Walker as more than just a whisky brand. In fact, the brand was elevated as a symbol of an ever-changing and rapidly progressing society. As a result, JW was the most discussed alcohol brand online. |
6. Best Crisis Management (Nominees)
 |
Woolworths Lovebirds campaign goes wrong Quirk (South Africa) Woolworths was faced with a broken promise in which they claimed, “Everything we do is perfect, every time” because of a typo which then launched a website hijacking. They turned the negative conversation into a positive one by identifying the hijacker’s motives and creating a conversation with online influencers. |
 |
2010 Census Issues Management Program Ensured a Complete Count Weber Shandwick (US) The Issues Management Framework provided a novel, yet relatively easy-to use framework for monitoring and responding to threats against census participation. The system helped the Census Bureau become more aware and more engaged with the US population and make the 2010 Census more efficient and cost-effective. |
7. Best Reputation Management (Nominees)
 |
Vac from the Sea Prime (Sweden) This campaign created awareness of the shortage of recycled plastic and used stories to get people interested. They were able to contact organizations around the world and collect plastic that would have otherwise been wasted and used them for the creation of their vacuums. The story made people aware of their purpose, but also helped increase sales by making way for an opportunity to collect materials used for production. |
 |
Microsoft’s Geek Network JWT New York (US) By connecting with IT decisions makers and talking with them (not at them), Microsoft was able to gain their respect by enriching the conversation. They coined the term Brand Journalism and used social media to publish in places where crucial decision-making happens live. They monitored the conversation of bloggers and readers in the Geek Network and entered discussions at certain peaks in order to clear up any misconceptions about the brand. Their involvement led to even more discussions and debates among their new audience and made them more than just a brand, in fact the news they provided was now a crucial part of the conversation. |
8. Best Engagement with Customers (Nominees)
 |
Red Quest Grape (Russia) By developing a story users could relate to and giving them a purpose and the ability to make a difference, this became one of the most engaging gaming experiences. The unique mix of all media kept users interested and wanting more. The platform lived online, but team challenges were completed in the real world and eventually led to city-wide events and even created a few local celebrities. |
 |
Pepsi Refresh Project OMD (US)This project empowered consumers to bring their ideas to life and encouraged them to share by providing grants to move their ideas forward. As a positive, optimistic force for change in communities partnering with people on issues and ideas they personally cared about, they were about to reach Americans all over the country and inspired over 90 million people to vote for the best ideas. |
 |
Toyota Ideas For Good Saatchi & Saatchi LA (US) The challenge asked people to imagine and submit new uses for 5 Toyota technologies that would positively affect the world. They invested in the online community and allowed them to shape the next chapter of Toyota and allowed people to vote. More than 9,000 ideas were submitted along with 220,000 bog/website mentions that resulted in the influence of many important safety and innovation decisions. |
 |
The Aviva Community Fund Idea Couture (US) Aviva Canada launched the fund as a competition asking Canadians to submit an idea for positive changed in their communities. Their mission was to understand people and the communities they live in while also gaining their trust at a local level. They used social media and word of mouth for votes and their focus on community engagement allowed the ACF to create deep connections with the Aviva brand. As a result of its success, the AVF would become an annual program, creating stronger and more long-lasting bonds with the communities involved. |
 |
Mob the Rainbow Evolution Bureau (US) This campaign wanted to eliminate the disconnect between Facebook fans and the brands they “like”. By giving them stake in the brands identity, users were give the opportunity to participate in real life events and their participation was rewarded through viral videos spread throughout youtube. Fans were also given the opportunity to vote and decide the next activity done through Skittles, support a young dreamer and more. This gave them the opportunity to engage with a brand thus creating stronger connection through user-generated content and participation. |
 |
Fiat Mio AgênciaClick Isobar (Brazil) This campaign documented the creation of the first ever crowd sourced car. It allowed product users to help shape the future of the industry and provided a forum for engaged dialogue. It was the perfect mix of creative collaboration between brand and consumer and reached 17,000 people from 160 countries. |
9. Best Use of Alternative Tools (Nominees)
 |
YouLive Prime (Sweden) By taking the aspects of a live show and transferring those characteristics to a digital forum, YouLive made digital streaming more interactive and increase the relevance of one of the biggest music awards for the people of Sweden, “Rockbjörnen.” 7 digital concert events were created and a dialogue was developed between performers and their fans. The site attracted 44,000 unique visitors from 63 different countries for 105 minutes, making it the biggest festival in Sweden in 2010. |
 |
Mitsubishi Live Drive 180 LA / B-Reel (US) This was the world’s first online test-drive. A real Outlander sport was rigged so it could be driven by remote control and those controls were put in the hands of everyone on the web. Consumers could log-on from across the country and drive the car in real-time on a course in Southern California. They could invite friends to ride along, earn prizes, take challenges and engage in dialogue. Consumers were also given the opportunity to watch the car being driven by other people while they were waiting for their turn 25% of those people took both an online and onsite test-drive at an actual Mitsubishi dealership. |
 |
Facebook on the Streets Saatchi & Saatchi (Hungary) Facebook was literally brought to the streets and encourage peoples interaction by making posts on the actual Facebook that were then updated in real-time by artists who wrote out the posts by hand right on the ambient wall. Live streams were posted on the Facebook page for all fans to see along with messaging about T-mobile phone packages that were perfect for Facebook on the streets. |
 |
You Tube Channel Sniper Game Saatchi & Saatchi (New Zealand) A game-based YouTube Channel, with a leader board that promoted sharing – bringing more users to the page. And the users weren’t just sharing a link to the channel or their scores – they were sharing a dynamically-generated target, complete with bullet holes, level and score achieved. Lastly, sharing the game was encouraged in the game – since the user had to share the game to get to the bonus level. |
 |
Nog Pong Saatchi & Saatchi LA (US) An interactive experience using both social media and technology to make fundraising more enjoyable and exciting. A holiday that anyone could be a part of was created, allowing people to cut loose, have a drink and party with friends. Their involvement was streamed live for 4 days and users could control the bot and sink as many shots within 45 seconds. Each shot drank resulted in money that went to charity. |
11. Best Social CRM
 |
Hendricks Gin Social CRM 2011 LBi London (UK) The Curiositorium gave Hendricks Gin a personality and attitude that reflected the values the brand wanted to uphold. Their interactive website, eccentric imagery and unusual tone helped deliver a strong message, reinvented their web presence. They were also able to extend their reach through social media and the creation of the Unusual Times site which helped to capture the spirit of the brand. |
 |
Connect myCommunity – Social CRM for nonprofits Burson Marsteller (US) myCommunity provided a platform for non-profits and customers to connect with each other. The board of directors of were able to communicate news, industry events and expertise to connect members. A reliable arena was provided where users could discuss and solve their technology issues. The online community became a hub for discussion, education and advocacy. |
12. Best Marketing Within Social Games (Nominees)
 |
Red Quest Grape (Russia) By developing a story users could relate to and giving them a purpose and the ability to make a difference, this became one of the most engaging gaming experiences. The unique mix of all media kept users interested and wanting more. The platform lived online, but team challenges were completed in the real world and eventually led to city-wide events and even created a few local celebrities. |
 |
BNP Paribas Ace Manager TBWA Corporate, Paris (France) Ace Manager was a challenging social banking game inspired by reality. This game helped attract new talent while contributing to the overall brand development of BNP Paribas worldwide. |
 |
McDonald’s US Monopoly Promotion OMD (US) |
 |
M&M’s – Find Red Proximity (Canada) By placing large, red M&M’s in windows throughout Toronto and placing them in Google Street View, the first-of-its-kind digital treasure hunt was created. FindRed.ca allowed players to search and receive clues while QR code wild postings gave them the opportunity to unlock special clues. Foursquare check-ins were also used to get people closer to the hidden locations. Over 100 clues were delivered through various media to find 3 M&M’s and the winner received a Smart Car. |
 |
Toyota Fantasy Enhancer 2 Saatchi & Saatchi LA (US) This campaign provided tools to enhance an already successful trend in order to reach the demographic Toyota was looking for, fantasy football enthusiasts. Some of the additions included Team Logo Creator, Smack Talk Generator and Football Card Maker. All content was shareable via all social networks and some of the tools allowed users to create custom videos that would run as banners on their league’s homepage, courtesy of Toyota. |
13. Best Branded Viral Video (Nominees)
 |
LEGO Brick Thief Pereira & O’Dell (US) “The Brick Thief” unites and excite former LEGO kids to rediscover the brand once their children reach the “brick-building” age. LEGO CL!CK is devoted to creativity, innovation, and the moment when ideas just CL!CK. The mischievous and mustachioed Brick Thief is a man of good intentions, and an excellent creative problem-solver, if he can just borrow a few of your LEGO bricks. |
 |
Dulux Let’s Colour Euro RSCG London (UK) The Let’s Colour Project is a worldwide initiative and a collaborative call to action for Dulux, to transform grey spaces with colorful paint and to demonstrate the regenerative power of color. The project brought color to Brazil, France, the UK and India by galvanizing local communities to help paint schools, streets, homes and squares over a period of four weeks. Footage was shot and produced into a two-minute film, created a colorful social movement and became an overnight phenomenon. |
 |
A Day Made of Glass Doremus (US) The video depicts a family as they go about tomorrows day experiencing the diverse applications made possible by Corning Glass. It was meant to build awareness, advocacy and chatter among a niche audience. |
 |
Curiously Strong Awards Evolution Bureau (US) The Curiously Strong Awards approached Facebook trends in a very smart, honest way. Users could award their friends with golden tins based on their embodiment the various Facebook user archetypes provided by Altoids and allowed them to be immortalized on Altoids.com. The campaign made the Curiously Strong concept more relevant to today’s generation by making them part of the campaign. |
 |
Serenading Unicorn Evolution Bureau (US) 15 original songs and music videos depicting the Serenading Unicorn and special guests were meant to sweeten your day. The videos spanned every music genre and tapped into the target’s sharing behavior, giving them a reason to celebrate a variety of occasions on their friend’s wall. |
14. Best Student Work (Nominees)
 |
Thom Whips His Hair Miami Ad School, Miami (US) |
 |
Newyorkson’s Thanksgiving Beckmans College of Design (Sweden) |
 |
Balls of Pride Miami Ad School, Brooklyn (US) |
 |
Vattenfall Energy Neighbor Dining Miami Ad School Europe (Germany) |
 |
30 Seconds for Hunger
Berghs School of Communication (Sweden) |
 |
Hello Stranger
Danish School of Media and Journalism (DK) |
15. Best Student Brief (Nominees)
 |
Mango Audiobook Miami Ad School Europe (Germany) |
 |
Grow a Little Foreign Man Media Design School (NZ) |
 |
Dreaming in a Foreign Language Media Design School (NZ) |
 |
Get a chance to use your passport with Mango Passport! Hyper Island (Sweden) |
16. Best Social Media Marketing Theory (Nominees)
 |
The Fall of Brands & Rise of Companies Prime (Sweden) |
 |
The Social Media Debacle Cube: 8 Ways to Screw Up Socially NVI (Canada) |
 |
The Seven Myths of Hyper-Social Organizations
Francois Gossieaux (US) |
17. Best Use of Analytic Tools
 |
WiseWindow and Daily Beast Election Oracle
WiseWindow (US) |
 |
LinkedIn’s Global Professional Buzzwords
LinkedIn (US) |
 |
The Dell Listening & Command Center
Dell (US) |
18. Best Innovation (Nominees)
 |
Corona Light ‘Most Liked’
Pereira & O’Dell (US) Corona Light brought Facebook to Times Square in an aim to be the ‘Most Liked’ light beer in America. Fans would be featured on the digital billboard just for liking Corona Lite. A snapshot of each fan’s appearance was posted on their personal Facebook page allowing their friends to join in the fun. |
 |
Mitsubishi Live Drive
180 LA / B-Reel (US) This was the world’s first online test-drive. A real Outlander sport was rigged so it could be driven by remote control and those controls were put in the hands of everyone on the web. Consumers could log-on from across the country and drive the car in real-time on a course in Southern California. They could invite friends to ride along, earn prizes, take challenges and engage in dialogue. Consumers were also given the opportunity to watch the car being driven by other people while they were waiting for their turn 25% of those people took both an online and onsite test-drive at an actual Mitsubishi dealership. |
 |
LATE NIGHT
ABBOTT MEAD VICKERS BBDO (UK) An entertainment platform which that combined authentic late night flavors with one of the target audience’s favorite late night activities – music. A one-of-a-kind music experience was created. A 360 degree music video, viewable on Youtube and the iPhone delivered share-worthy entertainment straight into the hands of the consumers by allowing them to be fully in control of the content they were experiencing. |
 |
Prigat’s smiles juicer
E-dologic Publicis (Isreal) |
 |
Toyota Fantasy Enhancer 2
Saatchi & Saatchi LA (US) This campaign provided tools to enhance an already successful trend in order to reach the demographic Toyota was looking for, fantasy football enthusiasts. Some of the additions included Team Logo Creator, Smack Talk Generator and Football Card Maker. All content was shareable via all social networks and some of the tools allowed users to create custom videos that would run as banners on their league’s homepage, courtesy of Toyota. |
19. Best Copywriting (Nominees)
 |
Toyota Fantasy Enhancer 2
Saatchi & Saatchi LA (US) This campaign provided tools to enhance an already successful trend in order to reach the demographic Toyota was looking for, fantasy football enthusiasts. Some of the additions included Team Logo Creator, Smack Talk Generator and Football Card Maker. All content was shareable via all social networks and some of the tools allowed users to create custom videos that would run as banners on their league’s homepage, courtesy of Toyota. |
 |
Tubes: Kenny Gets Signed by K-Swiss
72andSunny (US) This application featured an iconic character who embodies a pop culture anti-hero. He was then pitted against some of the most well-known professional athletes in order to communicate the performance technology of K-Swiss shoes while making the brand relevant to the target market. Online sales increased and the brand was even referred to as the “shoe brand with the biggest buzz” according to Footwear News. |
 |
Prius Goes Plural
Saatchi & Saatchi LA (US) Rather than simply supplying the answer as to what to call the Prius Family, the decision was extended to the people. The campaign started off with an educational music video that then led to the opening of the digital ballot boxes for Prius fans to determine the official plural of Prius. |
20. Best Art Direction (Nominees)
 |
LEGO Brick Thief
Pereira & O’Dell (US) “The Brick Thief” unites and excite former LEGO kids to rediscover the brand once their children reach the “brick-building” age. LEGO CL!CK is devoted to creativity, innovation, and the moment when ideas just CL!CK. The mischievous and mustachioed Brick Thief is a man of good intentions, and an excellent creative problem-solver, if he can just borrow a few of your LEGO bricks. |
 |
Dulux Let’s Colour
Euro RSCG London (UK) The Let’s Colour Project is a worldwide initiative and a collaborative call to action for Dulux, to transform grey spaces with colorful paint and to demonstrate the regenerative power of color. The project brought color to Brazil, France, the UK and India by galvanizing local communities to help paint schools, streets, homes and squares over a period of four weeks. Footage was shot and produced into a two-minute film, created a colorful social movement and became an overnight phenomenon. |
 |
Girls1st
Great Works (Sweden |
 |
Toyota Fantasy Enhancer 2
Saatchi & Saatchi LA (US) This campaign provided tools to enhance an already successful trend in order to reach the demographic Toyota was looking for, fantasy football enthusiasts. Some of the additions included Team Logo Creator, Smack Talk Generator and Football Card Maker. All content was shareable via all social networks and some of the tools allowed users to create custom videos that would run as banners on their league’s homepage, courtesy of Toyota. |
21. Best Campaign
 |
Red Quest
Grape (Russia) By developing a story users could relate to and giving them a purpose and the ability to make a difference, this became one of the most engaging gaming experiences. The unique mix of all media kept users interested and wanting more. The platform lived online, but team challenges were completed in the real world and eventually led to city-wide events and even created a few local celebrities. |
 |
M&M’s – Find Red
Proximity (Canada) By placing large, red M&M’s in windows throughout Toronto and placing them in Google Street View, the first-of-its-kind digital treasure hunt was created. FindRed.ca allowed players to search and receive clues while QR code wild postings gave them the opportunity to unlock special clues. Foursquare check-ins were also used to get people closer to the hidden locations. Over 100 clues were delivered through various media to find 3 M&M’s and the winner received a Smart Car. |
 |
McDonald’s “Let’s Meet Up” Campaign
TBWA\Shanghai (China) McDonald’s advocates a social movement – to discover the realness in relationships through real-life meeting up. Digital Strategy – To use surprising digital technology to spark more friendship connections and drive meeting up at McDonald’s. Renren.com (the most popular SNS among students in China) was chosen as the main digital media partner to drive visits, generate SNS referrals, and extend the store experience with branded digital engagement (AR & QR) to complete the consumer journey. |
 |
Curiously Strong Awards
Evolution Bureau (US) The Curiously Strong Awards approached Facebook trends in a very smart, honest way. Users could award their friends with golden tins based on their embodiment the various Facebook user archetypes provided by Altoids and allowed them to be immortalized on Altoids.com. The campaign made the Curiously Strong concept more relevant to today’s generation by making them part of the campaign. |
 |
Mob the Rainbow
Evolution Bureau (US) This campaign wanted to eliminate the disconnect between Facebook fans and the brands they “like”. By giving them stake in the brands identity, users were give the opportunity to participate in real life events and their participation was rewarded through viral videos spread throughout youtube. Fans were also given the opportunity to vote and decide the next activity done through Skittles, support a young dreamer and more. This gave them the opportunity to engage with a brand thus creating stronger connection through user-generated content and participation. |
22. Agency of the Year (Nominees)
 |
Deep Focus |
 |
Evolution Bureau |
 |
72andSunny |
 |
Saatchi & Saatchi LA |
 |
Weber Shandwick |
 |
Rockfish |
23. Client of the Year (Nominees)
| Pepsi | |
| McDonald’s | |
| Fiat |
|
| Toyota
|
|
| Skittles |
| Share on | Linked In |
