Virginia Miracle's Biography

Virginia heads up the strategy team within 360° Digital Influence - Ogilvy’s latest interactive discipline designed to manage brands in an era of changing sources and forces of influence. The North American network of Digital Influence Strategists has grown to include a network of teams in 7 offices and a wide range of clients from brands to non-profits and government entities. The strategy team shares a strong insights-based approach to using the power of personal media and social innovations to create a comprehensive approach to all things interactive. Prior to her North American role, Virginia led digital strategy for the Washington office. At Ogilvy, Virginia has led social strategy engagements for Time Warner Cable, the Lance Armstrong Foundation’s LIVESTRONG movement, a TED Prize project, Intel, and solar innovator SunPower.

Prior to Ogilvy, Virginia lead the Word of Mouth Marketing practice at Brains on Fire where she shepherded the award-winning Fiskateers crafting ambassador movement for the 350 year old Fiskars brand, known for their orange handled scissors. Prior to Brains on Fire, Virginia spent more than 4 years at Round Rock, TX based Dell, Inc. holding various roles in consumer and online marketing roles after completing a tour in Corporate Strategy in the Office of the Chairman. Virginia began her career in marketing in enterprise software at Austin-based Trilogy Software.

Virginia holds a bachelor’s degree in English Language and Literature from Princeton University. She is in her third elected turn as a member of the first elected Board of Directors of the Word of Mouth Marketing Association and is believed to be the first person to hold a word of mouth marketing title at a Fortune 50 company. In 2008, to PR Week’s 40 Under 40 list. Virginia resides in Austin, TX with husband Jed, son Fletch and worthless mutt Rudy Ray. Virginia shares her musings on social media communications at http://virginiamiracle.com. .