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2011 Nominees Announcement (Page 5)
Scroll down to see the work from all of our outstanding nominees in all 23 categories. Winners will be announced during the Awards Ceremony.
Regardless of nomination, we invite you to join us at the Awards Ceremony to catch a glimpse of some of the best examples of Social Media Marketing for the second year in a row:
Award Ceremony-May 3, 2011 - Get Your Ticket Now!
21. Best Campaign
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Red QuestGrape (Russia) By developing a story users could relate to and giving them a purpose and the ability to make a difference, this became one of the most engaging gaming experiences. The unique mix of all media kept users interested and wanting more. The platform lived online, but team challenges were completed in the real world and eventually led to city-wide events and even created a few local celebrities. |
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M&M’s – Find RedProximity (Canada) By placing large, red M&M’s in windows throughout Toronto and placing them in Google Street View, the first-of-its-kind digital treasure hunt was created. FindRed.ca allowed players to search and receive clues while QR code wild postings gave them the opportunity to unlock special clues. Foursquare check-ins were also used to get people closer to the hidden locations. Over 100 clues were delivered through various media to find 3 M&M’s and the winner received a Smart Car. |
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McDonald’s “Let’s Meet Up” CampaignTBWA\Shanghai (China) McDonald’s advocates a social movement – to discover the realness in relationships through real-life meeting up. Digital Strategy – To use surprising digital technology to spark more friendship connections and drive meeting up at McDonald’s. Renren.com (the most popular SNS among students in China) was chosen as the main digital media partner to drive visits, generate SNS referrals, and extend the store experience with branded digital engagement (AR & QR) to complete the consumer journey. |
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Curiously Strong AwardsEvolution Bureau (US) The Curiously Strong Awards approached Facebook trends in a very smart, honest way. Users could award their friends with golden tins based on their embodiment the various Facebook user archetypes provided by Altoids and allowed them to be immortalized on Altoids.com. The campaign made the Curiously Strong concept more relevant to today’s generation by making them part of the campaign. |
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Mob the RainbowEvolution Bureau (US) This campaign wanted to eliminate the disconnect between Facebook fans and the brands they “like”. By giving them stake in the brands identity, users were give the opportunity to participate in real life events and their participation was rewarded through viral videos spread throughout youtube. Fans were also given the opportunity to vote and decide the next activity done through Skittles, support a young dreamer and more. This gave them the opportunity to engage with a brand thus creating stronger connection through user-generated content and participation. |
22. Agency of the Year (Nominees)
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Deep Focus |
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Evolution Bureau |
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72andSunny |
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Saatchi & Saatchi LA |
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Weber Shandwick |
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Rockfish |
23. Client of the Year (Nominees)
| Pepsi | |
| McDonald’s | |
| Fiat |
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| Toyota
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| Skittles |
See More Categories:
Award Ceremony-May 3, 2011 - Get Your Ticket Now!
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